It increases usability by evoking specific emotions to guide the user’s interaction with your product.

An effective UI moves users through an intended path quickly by making it easier for them to navigate. Along the way, it enhances the user’s experiences by offering elements that surprise and delight. All while complementing your brand and using digital product design to build upon (and trust in) your brand recognition and visual equity—even if we’re completing UX or UI designs for your startup.

Essential elements of good visual design.

Creating a clear hierarchy in the layout helps to direct the user’s actions. Each element adds up to a cohesive visual story to draw users in and guide their interaction with your product. Among other things we focus on design principles like:

• Color
• Typography
• Illustration
• Iconography
• Hierarchy
• Motion/animation

Visual design deliverables.

While it’s always best to integrate visual design into our comprehensive UX process, we can collaborate with you at any stage to improve your product’s aesthetic.

• Visual design audits
• Interactive prototypes
• Developer discussion & documentation
• User testing plan & feedback
• UI concept design for presentations and funding