As experienced product design consultants who onboard everything from multi-year engagements to quick and dirty month-long projects, we know that no two design projects are alike.

There are some things you just have to prioritize for product design excellence. Retaining great talent and building incredible products in 2023 requires intentionality. But where should you focus your intention?

Product design projects involve many moving parts. Between design requirements, roadmaps, research findings, and design documentation, there’s a lot of information floating around.

The Bitovi design team recently gathered for a retreat in Miami, FL. During our many discussions between flooded hotel beds and broken escape rooms (it was an eventful week), the question arose: "what is design?"

At Bitovi, receiving feedback and iterating on design work is integral to our daily operations. Collaboration is essential to improve our work, whether we're performing an internal review amongst our designers or discussing projects with clients. 

A static interface works fine most of the time. But wouldn’t it be better if you added animation? You’ve seen animation used so spectacularly elsewhere. It will improve your product too. Right? Not always.