In fast-paced development timelines, teams are often forced to skip critical steps in the design process. Unfortunately, user testing is one of the most commonly omitted steps. In an effort to save time in the short term, significant usability issues often arise, requiring more time to correct them in the long run.
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Fast Food Usability Series: Wendy's Case Study
This is part one in a multi-part series on usability issues with fast food eCommerce websites. We visited fast food restaurants to test how real-life users experience ordering through their websites.
In each part, we'll highlight the usability problems (and possibly some successes) we discovered while performing guerrilla user testing(1) at popular fast food restaurant locations.
We'll also offer suggestions on improving each website for higher conversions and customer satisfaction.
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Marc Madjaric
Does Your Design Wiki Answer These Key Questions?
Product design projects involve many moving parts. Between design requirements, roadmaps, research findings, and documentation, information can become scattered. Without a central source of truth, teams can waste valuable time tracking down the latest updates.
Eileen T. Ward
[Updated for 2024] The Best Product and UX Design Online Resources
The world of product design is ever-evolving. It’s essential to stay up-to-date on the latest conversations happening in the industry. No matter what phase you are at in your UX and Product journey, the web is full of free resources for UX Design and Product Management.
The accuracy of content out there can be a bit confusing. With so many choices, how do you know which content, authors, and sites are worth discovering? We polled our Product Design Consulting team to curate a list of trusted resources for design news and innovation.
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Michel Velis
10 Product Design Personas Worth Hiring in 2024
Hiring product design consultants often feels like a blind date - you have to hope your friend knows exactly what you need in a partner. At Bitovi, we match product designers with projects based on the depth and breadth of their experience, their unique skills, and your project’s needs. Well-rounded product design teams should have people experienced in both B2C and B2B platforms. They should be able to design end-to-end for mobile, native apps, or desktop experiences. They should be proficient with common design tools. And they should be active problem solvers.
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Heatherlee Nguyen
[Interview] Meet Amanda: a Product Designer & Accessibility Advocate
Accessibility was front and center in my previous article, 3 things every product design team needs in 2023. People seem to be passionate about ensuring designs are accessible. There’s a lot of talk of it online, but how many product design teams have a designer on their team with lived disability experiences?
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Heatherlee Nguyen
How to Provide Valuable Product Design Feedback
At Bitovi, receiving feedback and iterating on design work is integral to our daily operations. Collaboration is essential to improve our work, whether we're performing an internal review amongst our designers or discussing projects with clients.
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Michel Velis